Google will penalize those websites avoiding to provide proper apps to their coustiomer
In their recent announcement related with the future policies Google has clearly mentioned their decisions about the website not providing proper and accurate channels of their apps to their customers. Google has clearly said that there is no place for those kinds of websites which doesn’t provide proper channel for their customers’ to download and install their products and services ads does not be considered as mobile friendly. Companies or the services providers have to make the adjustment related with the laws of company before November 1, 2015.
According to Google “After November 1, mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly.” That thing will must affect the organic traffic because in search engines like Google and Bing only shows those website on mobile those are mobile friendly ; and because of that reason if any website declared as non mobile friendly result will be in low viewership of the site. That development will cause some loss for all the website holders those website are not fully optimized according to the new rules of Google. As well as it will also provide benefits who already have properly optimized mobile friendly website.
Actually Google intention is not to make a bad impact on the positioning of your website; main intention of Google is to have a properly managed website in order to have a friendly viewership for mobile as well as other online customers. It will be good for all of you to grab that kind of opportunity in order to attract new as well as existing customers’ towards your product and services because that will be fully optimized.
From now on SEO experts must have to take account these changes; those has been implemented by Google in order to make it possible that the website that they optimized or develop must have proper application so that Google does not make any restriction on the website that has been developed by them. That recent development will eventually be so much helpful for customers to know about the application of their respective business to which they were followed.